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a case study, I trained as a commercial art, NEVER pay full price.

Those who know me, I am familiar with Internet buyers and artisans of the paper. I am feeding my habit, I always new and different papers, inks, stamps and embellishments. A company that I attended (note the time spent there) was a supplier of art paper that offers many specialty items. But their constant e-mails with constant rotation even cost them a regular customer - me

Let's see why!. Some time ago, I saved some of their e-mail so that I show you this fatal enterprise. Take a look at this subject e-mail:

Exclusive * 30% Store Wide range of holiday savings - Final 24 Hours (12.08.07)

Holiday Savings 25% - still time for delivery of Christmas (13/12/07)

still time to shop 25% savings * Large & Delivery at Christmas (12/18/07)

Clearance Inventory Year End 35% discount (12/27/07)

Prices blocked - Savings of storing up to 50% Large (01/03/08

Price crossed - Savings of storing up to 50% large (1 / 08.06)

Embellishments Blow-Out Sale - Save up to 35% Department (Wide 15/01/08)

Winter Sale - up to 50% of the Savings & Free Shipping Offer (17/01/08)

Craft Tools Sale - Save up to 50% + Free Shipping offer (22/01/08)

Adhesives Craft Sale - Save offers up to 50% + Free Shipping (24/01/08)

Sale of inventory reduction - up to 50% savings + Free Shipping Offer (02/10/08)

In fact, I have not a list of all e-mails I received during this time. But as you can see, they were often

Here is my question.? if I ever had no reason to leave that company and pay full price My answer is - NO, this business has taught me not to wait for a sale, but wait for a sale with great discounts and free shipping Society would probably die to know they have regularly mentioned. on paper the artist chat sites with the comment "oh, wait, the sale will be better."

Not only is this activity (which is a fine of business with many good things for artists), I was trained to wait for a large turnover, they also ask me a few things.

Are they so terribly high that half the increase is actually If what I would pay every day for that matter? I just go shop elsewhere

If the company is desperate for income and down the drain? Are they what they promise fast ship

I do not know who handles the marketing, but when I head of that person, I would be against him (or her) with a big stick. What do you do? you are training for each client to your mailing list they should expect to pay less than the regular full price.

Art is a difficult to quantify, but equally important, what is the perceived value of what you offer .. If you perceive your service as a value of $ 100 per hour register and people snickering behind your back, then a quality problem. On the other hand, I have a student in marketing their prices so low that the goods they have never had a decent income.

price also means that your ego does not inflated, your product or service is interesting, you can know your costs and pay attention to it cold, you realize a fair price on customer feedback, experiences, and upon request, based on what you offer. Note that if you need to create demand, you will not be able to get your product or service as a price higher than you might think it's worth it. However, if you educate them wisely prices, potential customers, and build a business from this You will base one day of storage, more load. Why, because you have successfully and confidently and more perceived value created.

I know there are strategies to "bait" and reintegration into the funnel marketing. But as a description of small business not the deep pockets of Wal-Mart or Sam to offer super-low cost and free gifts to attract customers. If you decide to do, be careful , wise and rare.

Remember, if you do not value what you do, your customers will not either! aim at a fair price to provide excellent customer service fantastic to work consistently and your business will grow.

(c) Sue Painter